Weebix?
Weebix is the name given by Australians to Weet-Bix (aka Weetabix in the rest of the world).
Weetabix has the marketing distinction of being 'The Breakfast of Champions', despite the lack of empirical evidence that champions (beyond those actually featured in it's advertising and presumably paid to claim as such), do in fact eat this product for breakfast.
Even if they did, there appears to be no correlation between the ingestion of a 97% wheat-based cereal and an advancement in status to ' champion', whatever that may mean. Note that no claim is made that eating Weetabix will MAKE you a champion, although there is evidence to suggest that they are imply that regular use of the product may help you to retain 'champion' status.
On a side note, a still-used advertising conceit is to suggest that only persons of unspecified, presumably superior (in some vaguely health-wise manner) are able to eat more than the two (serving suggestion). ISTR in the early nineties, Geoff Boycott was used with the slogan 'Bet you can't eat three!'. A nice slogan which also increases product throughput and coincidentally (?) means that the standard box of 24 will result in 8 servings rater than 12.
I would suggest changing the box size to 26 in which case people will reach the end of the box and have to open another to complete the 'three' that they require to demonstrate their healthyness.
Breakfast of Champions
The term 'Breakfast of champions' is interesting. A book by Kurt Vonnegut, (aka. Goodbye Blue Monday) is a 1973 novel by the American author Kurt Vonnegut. Set in the fictional town of Midland City, it is the story of "two lonesome, skinny, fairly old white men on a planet which was dying fast." One of these men, Dwayne Hoover, is a normal-looking but deeply deranged Pontiac dealer who becomes obsessed with the writings of the other man, Kilgore Trout, taking them for literal truth. Trout, a largely unknown pulp science fiction writer who has appeared in several other Vonnegut novels, looks like a crazy old man but is in fact relatively sane. As the novel opens, Trout journeys toward Midland City to appear at a convention where he is destined to meet Dwayne Hoover and unwittingly inspire him to run amok.
Why Weebix?
I really wanted WEBBIX.com but the prople there were not keen on my having it so this is the next best thing. WEBBOX.COM is a nice site too. In a fit of pique I grabbed webbsweb.com too.
Anyway, I just need to work out what to use this domain name for. Any ideas? Let me know
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Origins of the Weet-Bix brand
Weet-Bix: Sanitarium's original wheat biscuit, Granose, was marketed in Australia and New Zealand during the early 1900s, not only as a breakfast cereal but also as an alternative to bread. During the 1920s, Sanitarium faced a challenge to Granose from a new sweetened flake biscuit called Weet-Bix, which was produced by a company called Grain Products. In 1930, Sanitarium acquired Grain Products, which also had connections to the Seventh-day Adventist Church, and made Weet-Bix its own.